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Business 21 March, 2022

Building an Impactful Organization Culture:

By Dr. Chandra Mauli Dwivedi,
CEO & President – Management and Productivity Consultancy Services -MAPS

It has become extremely critical for any progressive organization to build a transparent work culture to attract and retain performers and achievers across the level. Current workforce is keen to align their values with their organization.

Changing culture is an ongoing process. Best employers worked for long years to inculcate and establish a positive work culture. Some of the experiential approach in crating and open work culture:

HR must take a Lead:

HR must initiate and discuss with employees through town hall meetings, climate surveys and open forums. The first steps are to understand as what is needed and how to evolve which is aligned with company’s values and mission.

Business Leaders should also discuss the kind of culture they want their company to be. The culture must inspire employees to work harder, think out of the box, build creativity and innovations and ensure work-life balance.

Company culture is always an integral part of business. According to research by Deloitte, 94% of executives and 88% of employees believe a distinct corporate culture is important to a business’ success. Deloitte’s survey also found that there is a strong correlation between employees who claim to feel happy and valued at work and those who say their company has a strong culture.

Companies who are employers of choice tend to have strong, positive work cultures that help employees feel proud and perform their best at work.

  • Talent Acquisition :

    HR professionals agree that a strong brand and culture is one of the best ways to attract talents. A positive culture gives an organization a competitive advantage. Workforce wants to work for companies with a better reputation. A company with an open and positive culture will attract talent that is willing to make their long term career.

  • Retention of Employee :

    Positive work culture help attracting and retaining great talent for the company. A positive culture fosters a sense of employee loyalty. Employees are much more likely to stay with their current employer when they feel they are treated well and enjoy going to work every day.

  • Job Enrichment :

    Employee with an open culture contributes more significantly as they enjoy and feel happy with the work and support they get from seniors. Employers who invest in the well-being of their employees will have engaged and dedicated employees.

  • Governance :

    Employees are much more likely to adhere to the ethics and values of the companies and also encourage teamwork and open communication. This finally leads to better coordination and collaboration.

Building a positive culture can be done with any size of the and across the industry. Employers must invest time and efforts in the happiness and well-being of their workforce, a positive culture will grow and sustain.

Employers can use the following tips to help build a positive corporate culture at their workplace:

Employee wellness

Employee wellness is the fundamental for a positive corporate culture. Employer must ensure that employees have the resources and healthcare opportunities they need to live their healthy life for better outcome.

Employee must be communicated that how their roles positively impact the company and its valued clients.

Collective goals

Employers should have meetings and sessions to communicate their goals and objectives and take onions of employees. Creating a company goal brings employees together and gives everyone a sense of belongingness.

A positive workplace culture enhances team work and increases productivity and efficiency. It enhances retention of the workforce. Job satisfaction, collaboration, and work performance are all enhanced. It is well established fact that well defined business strategy creates a positive work culture.

Ownership and a sense of pride come from a positive work culture. When people take pride, they invest their future in the organization and work hard to create opportunities that will immensely benefit the organization. Employer must recognize and encourage such leaders who are actively striving towards creating a positive work culture and inspiring others around them.

HR must work as an innovator, growth partner, change manager and a transformational leader.